Hello. I’m David Petherick.
This site shows you a little of my writing.
But most of my most recent work is actually on LinkedIn, and it’s largely about using LinkedIn effectively – http://mzs.es/linkedinblogs
I am The Digital Biographer (as defined by the BBC), a Word Chef, and a Social Media Commentator. Being a native Scot and a McLean, I wear the kilt. And for other reasons, I speak good Russian, and fair Spanish. My French and Catalan are pretty poor, but I do try.
I was born in Edinburgh, where I currently live, with my Russian wife Roza, and daughter, Angelica. I have founded a number of companies since 1993, and am still a director and occasional advisor at NewsBase.
I founded I Own My Own Name.com and Booksell.co.uk and provide online profile services at Amazes.me I have an interesting side project with 35,000 twitter followers at @edinburghfest and ownership of EdinburghFestival.org
I enjoy photography, visual art, whisky, entertaining friends, cooking, travel, wine and literature, and really enjoy sharing and learning online, unless it’s Facebook. I am a co-Author of the books ‘Age of Conversation 2’ and ‘Age of Conversation 3’.
What do I write about?
I write about using social media and the web effectively from an individual and corporate viewpoint, and about building up a picture of how social media can be used as part of a sales, marketing and customer care strategy. I also write about travel, books and the performing arts, especially during the Edinburgh Festivals.