Originally published at B2BMarketing.net 22 October 2012
It’s sometimes hard to believe that Apple’s iPad was only released in April 2010. But the impact since then that iPad, and other tablets have had on mobile computing, and the way content and marketing messages work has been profound. IDC, the International Data Corporation, revised its forecast for 2013 upwards to 142.8 million units worldwide. And if, as expected, Apple launches a sub-$300, 7-inch product into the market tomorrow, tablets are going to be even more important.